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In this issue:

October 2007 Coupons

We want your feedback to improve our website

Team Pfefferle Updates

Birthdays and Anniversaries

ASA Website Contest
Coolant flush special

Now is the time to check your tires before snowfall

MONTHLY CAR CARE TIP #14: Rust: A Nasty Four-Letter Word

I think the fall has finally arrived!  It could not come soon enough either; the guys and I need a break from this hot weather.  Some exciting new things are going on at Pfefferle Tire & Automotive these days.  Let me enlighten you.

In September, DJ Duvan, our head technician turned 37. Happy birthday DJ!  Also, Chris Napier celebrated his sixth with the company.  Thanks a lot for your dedication and hard work Chris.  On October 16th, Steve Pfefferle, owner and entrepreneur will turn a whopping 52!  Happy Birthday Dad!!

On September 1, we went live with a new shop management software system.  It is called ManagerPlus by Mitchell One.  Mitchell One is one of the largest technology companies dedicated to the automotive industry in the U.S.  As it is with anything new, there have been growing pains, but we are getting through them and everybody has had an open-mind.  This is our first new system since we opened in 1994, so you may notice a bit of a different look on your invoice the next time you come in. 

The Automotive Service Association is having their annual Best Website in the Country contest.  I am very proud of our website and I'm going to enter it into the contest this year.  I am looking for your constructive criticism though.  What do you like about the website?  What don’t you like?  What needs improvement?  I would appreciate any sort of feedback to help make the changes we need to win this contest.  Drop me a line in my e-mail or give me a call.  Once again, any responses are appreciated.

The special of the month is a coolant flush.  It is time to get winterized and what better way to do it than with $20 off!  That’s right, a green coolant flush will cost you $59.99 and an extended life coolant flush will cost you $69.99!  I am practically giving them away.  In order to get this price, you must mention this newsletter.  If you have not had your tires looked at in a while, now is the time.  For how lucky we were with a hot summer, it’s bound to snow in October.

Any other comments/suggestions are welcome.  I mean the website, this newsletter, the look of the store, even day-to-day shop operation.  Your input is most important.  I serve you and want you to help make us better.  Thank you for your continued loyalty and have a good October.  Happy Halloween, Go Bucks, Go Bengals!!!

Sincerely,

Chris Pfefferle
Manager
chris@pfefferletire.com

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Rust: A Nasty Four-Letter Word
Source: Car Care Council

Henry Ford told buyers of his Model T they could select any color as long as it's black. Today we see cars in any of 7,000 hues, including shades of rust that won't appear on color chips in new car literature.

"Serious rust damage, including a hole right through the metal, can begin with a minor scratch in a parking lot from a shopping cart," said Rich White of the Car Care Council. "Steel is strong and lasts a lifetime when it's protected, but when that protection is invaded, the metal is exposed to the elements. That's when rust begins its invasion."

Cover paint chips as quickly as possible, White recommends. For a quick fix until you can get some touchup supplies, dab a little clear nail polish on the scratch. Touchup paint can be found for virtually every vehicle ever built, including antiques. Use the paint code number shown on the identification plate located on a door jamb, in the glove box, under the hood, in the trunk under the carpet next to the spare or wherever else the car maker has hidden it. The owner's manual will tell you how to find it.

"Some uncommon colors will have to be ordered where auto parts are sold or from the Internet. Also available are scratch repair kits including everything needed from preparation to finishing a deep scratch," White said.

Small dents can be fixed with paintless dent repair, a service found either through local automotive suppliers, the classified section of the phone book or on the Internet. Like so many aspects of car care, preventive maintenance is much easier and beneficial than corrective measures.

Maintaining the original integrity of the finish keeps the vehicle in "like new" condition. The basic rules of body and paint maintenance apply: Avoid parking in the hot sun; it can damage interior surfaces as well as the exterior. Wash the vehicle frequently, including areas underneath, with mild, safe products. Select and use cleaners and waxes carefully. A cleaner that is effective for one type of finish could be disastrous for another. Consult the vehicle owner's manual to be sure.

Always consult the vehicle owner's manual for individual service schedules as manufacturer maintenance requirements vary greatly.
 

Pfefferle Tire & Auto is a proud member of the Automotive Service Association

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The e-mail newsletter is published by: Pfefferle Tire & Auto "The Tire Store with the Pfunny Name" 479 Nilles Road Fairfield, Ohio 45014 (513) 829-1900   Contact: Chris Pfefferle, chris@pfefferletire.com Subscribe at: http://www.PfefferleTire.com/email.htm

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